Freshwater

Cranking & Swimbaits

Crankbaits and swimbaits are designed to cover water, locate active fish, and trigger reaction strikes. Whether you're deflecting a crankbait off structure or slowly retrieving a swimbait through a key strike zone, these moving presentations help anglers efficiently target bass across a wide range of depths and conditions.

What you need for Cranking & Swimbaits

  • Rod

    Cranking and swimbait applications require rods that balance casting distance, lure control, and fish-fighting performance. Medium to heavy power rods with moderate to moderate-fast actions help keep fish pinned during the fight while maximizing lure action and casting efficiency.

    • 7'0"–7'11" M-H Power
    • Moderate Fast to Moderate Action
  • Reel

    A baitcasting reel provides the control and power needed for moving baits. Lower gear ratios help maintain consistent retrieves with crankbaits, while moderate gear ratios offer versatility for swimbaits and other reaction presentations.

    • Size 100-200
    • 5.4:1–7.3:1
    • Casting Control
  • Lure

    Crankbaits and swimbaits imitate baitfish and other forage species that bass actively pursue. From shallow squarebills and deep-diving crankbaits to paddle tails and glide baits, these lures are designed to create lifelike movement and trigger aggressive strikes.

    • Swimbaits
    • Search Baits
    • Crank Baits
    • Natural Colors