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Info for New Anglers

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Okuma Highlights

X-Series Bass Rods

Introducing Okuma's X-Series Bass Rods – the ultimate fishing experience. Constructed with advanced materials and cutting-edge technology, these rods deliver unmatched performance and precision on the water. Made with 46-Ton Toray Carbon Fiber, these rods are Lightweight, Sensitive and Strong!

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NEW Okuma Parts Website

New for 2022, you can now directly order replacement or spare parts online. With a couple of clicks, you can have whatever parts you need for your Okuma Reels delivered directly to your address

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FishLab Tackle

At FishLab we learn by doing. The water is our lab and we love research! We know there’s a reason when a lure works, and that angling is part art and part science. It’s a puzzle where the pieces constantly change, sometimes in our favor... sometimes not. But, by applying decades of experience, bold creativity, a little patience and a lot of time on the water, we can better the odds of finding that successful formula. FishLab lures are realistic, scientifically accurate, meticulously crafted, and designed for one purpose... to catch fish! FISHLAB. SCIENCE OF THE STRIKE.


NEW Salina Saltwater Spinning Reels

Equip yourself with the power of Okuma's new Salina Spinning Reels to conquer any battle. Constructed from advanced LITECAST body material that is 15% lighter than diecast aluminum and boasting a corrosion-resistant stainless steel ball bearing system, these reels are built for both light inshore and heavy offshore fishing. With an impressive Hybrid Carbonite/Japanese felt Dual Force Drag System generating 33lbs of fish stopping drag, your retrieve will be smooth as silk cast after cast thanks to HDGII High Density Main Gear technology coupled with precision machine cut brass pinion gear. An impeccable full custom look also comes courtesy of machined aluminum two tone screw in handle arms and ball-style handle knob sealed off by high quality anodizing process - get ready for success!!

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Videos for New Anglers

New to fishing? Have some specific question on what to use, how to use it and when to use it? Check out Okuma's series, Tune-Up Tuesdays where we go through and answer your questions on fishing with step by step guides that we keep you out on the water and increase your catch ratio.

Tune-Up Tuesday

Soft Steel USA

With over 27 years, Soft Steel USA has a proven track record gaining recognition on the biggest boats in the industry such as The Excel, The Intrepid, The Tribute, and is backed by Okuma Fishing Tackle. Soft Steel products became a dominating force among fishing fleets and continues to be known for its extreme strength per diameter, low memory and exceptional knot strength as well as presenting Fluoro-Stretch, the industry’s first stretchable fluorocarbon leader, that has become a popular addition to any angler’s arsenal.



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