Fishing the Bay Area: Species, Techniques, and the Perfect Gear
Posted on Oct 30, 2025
By Okuma® Staff
The San Francisco Bay Area is one of the most unique and productive fisheries in the country. With its mix of saltwater, brackish, and freshwater influences, the Bay offers anglers the opportunity to target an incredible variety of species year-round. From Striped Bass and Halibut to Salmon, Sturgeon, and even Leopard Shark, the Bay is a true playground for fishermen.
Striped Bass, Halibut, and Salmon
Trolling is one of the most effective ways to cover water and find fish in the Bay. Striped Bass and Halibut are frequently targeted with rigged baitfish, spinners, or lures pulled at a slow, steady pace. For Salmon, especially when they’re staging out in front of the Golden Gate Bridge, trolling with flashers and bait is a proven tactic that puts fish in the net season after season.

Chasing Sturgeon
The Bay is also home to one of the most prized sportfish in Northern California, the White Sturgeon. These ancient giants can be targeted using heavy gear and traditional bait-fishing methods, often with shrimp, lamprey, or eel as bait. Fishing for Sturgeon is a test of patience and strength, but when that rod doubles over, it’s a fight you won’t forget.
Leopard Shark Opportunities
Leopard Sharks add even more variety to Bay Area fishing. They’re aggressive, fun to catch, and can be found throughout much of the Bay, offering anglers a bonus challenge when chasing other species.
Introducing the Okuma Bay Area Custom Rods
To meet the unique demands of this diverse fishery, Okuma has introduced the Bay Area Custom Rod Series. A lineup of rods designed specifically for the challenges and opportunities of Northern California’s Bay waters. Featuring four unique models, these rods were crafted with input from local anglers who know the Bay best.

Pair them with the Okuma Cold Water Line Counter Reels for precise trolling while chasing Salmon near the bridge or match them with the Okuma Cavalla Lever Drag reels for slow trolling Halibut, Stripers, or Leopard Shark. No matter the target species, this lineup gives you the confidence and performance needed to thrive in the Bay.

Your Next Bay Adventure
Whether you’re trolling for Salmon, battling a trophy Sturgeon, or exploring the shallows for Leopard Shark, the Bay Area is one of the most rewarding places to fish in Northern California. With the right gear, like the Okuma Bay Area Custom Rods, you’ll be ready to take full advantage of everything this fishery has to offer.


