Here at Okuma Fishing Tackle, we operate under our core values of Passion, Respect, Integrity, Dedication and Excellence.

It is with these guiding principles and our unwavering commitment to providing anglers class leading products that drive our company and team members every day. 




At the heart of our work lies a profound partnership with Coastal Conservation Association (CCA) among other pivotal organizations dedicated to fishery conservation. Together, our collaborative efforts are engineered to foster healthy marine ecosystems while ensuring the longevity and sustainability of fisheries vital to both our environment and sport.

Our journey in conservation is marked by an unwavering commitment to champion pro-angler legislation. We believe that the spirit of angling is not just in the thrill of the catch but also in understanding and respecting the balance of our aquatic ecosystems. This belief drives our company to influence positive changes through the ASA that supports sustainable angling practices and opens avenues for communities to engage in fishing activities responsibly.

Our involvement doesn’t stop at the water’s edge. It extends to raising awareness about the critical role fisheries play in our environmental and economic health. From coordinating clean-up efforts to lobbying for policy adjustments that reflect the latest scientific research, our company remains at the forefront of conservation.

We invite you to join us in this cause, to learn more about our initiatives, and to become part of the movement to support the sport of fishing.




American Sportfishing Association (ASA)

For over 90 years, ASA has been leading the way for sportfishing’s future. Our mission is to look out for the interests of the sportfishing industry and the entire recreational fishing community.


Coastal Conservation Association (CCA)

The Coastal Conservation Association (CCA) was born out of necessity in 1977 when commercial overfishing had dangerously depleted redfish and speckled trout populations along the Texas coast. In response, 14 dedicated recreational anglers convened in a local tackle shop to form the Gulf Coast Conservation Association, marking the dawn of a transformative conservation movement. Their efforts culminated in significant victories hardly four years later, including outlawing gill nets along the Texas coast and designating red drum and speckled trout as game fish. Their unprecedented success ignited a new era in marine resource conservation and gave rise to the now-famous "Save the Redfish" campaign. This movement soon drew the attention of anglers across the Gulf, leading to the formation of chapters all along the Gulf Coast by 1985. By the early 1990s, the CCA had extended its reach to the South- and Mid-Atlantic regions, and in 2015, a California chapter was created. The CCA has consistently demonstrated that anglers make the best stewards of the marine environment, working tirelessly to protect the health, habitat, and sustainability of our marine resources, as well as recreational anglers' access to the resources they hold dear.



Center for Sportfishing Policy (CSP)

Center for Sportfishing Policy Political Action Committee (“Center PAC”) is a federal PAC, which supports federal candidates for office who support the Center’s goals. Only members of the Center (and their spouses) are invited to donate to Center PAC. Center PAC is strictly non-partisan and works to support members of Congress and Congressional candidates who share our concern for America’s marine resources.



Northwest Sportfishing Industry Association

The Northwest Sportfishing Industry Association was founded in 1993 by a collection of sportfishing industry business leaders who understood the need for a strong voice in the local, state, regional and federal governments.

NSIA is not a sports club but an industry advocacy group for Washington and Oregon, representing the business interests that depend on the sport of fishing for their livelihoods.



Sharkathon, a non-profit established by surf fishermen, aims to promote catch-and-release initiatives and broaden their reach to more anglers. Initially influenced by other catch-and-release shark fishermen and the Texas Shark Rodeo, Sharkathon has transformed from an idea on Padre Island to a successful tournament series with increasing participation and substantial prizes. Proceeds from Sharkathon fund educational experiences for underprivileged children in the Coastal Bend and support other non-profit organizations like Friends of Padre and Texas A&M Corpus Christi's shark tagging program. The goal is to create a sustainable fishing community where the only things taken from the sea are lasting memories and photograph.



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Captain Rollos Kids at Sea

Captain Rollo’s Kids at Sea

For a variety of circumstances, many youngsters are not afforded the opportunity to experience the wonders of being on the ocean learning about the ecosystems in our coastal waters. Enjoying a day on the water, feeling the ocean breeze, viewing marine life in its natural habitat, and experiencing the joy of fishing can truly broaden a child’s horizons perhaps becoming a life-changing experience. We partner with other organizations to provide even more chances for kids to go fishing at various scheduled fresh and saltwater events. Captain Rollo’s Kids at Sea welcomes all groups of kids to experience a day on the water. We serve groups of kids from all walks of life, including but not limited to; special needs, school groups, church groups, inner city, and club groups. Captain Rollo’s Kids at Sea funds half day fishing trips on Coast Guard approved vessels at Ports from San Diego to San Francisco.