Okuma Acquires Soft Steel USA
Posted on Feb 27, 2019
By Dave Brown
ONTARIO, Calif.: Okuma Fishing is excited to announce the acquisition of Soft Steel USA.
Introduced in the USA by Long Range fishing Guru Tony Garza in 1992, Soft Steel became a dominating force among the Long Range fishing fleet. Known for its extreme strength per diameter, low memory and exceptional knot strength, Soft Steel is a perfect addition to the vast range of Long Range products offered by Okuma.
“We are very excited to be working with Tony Garza to expand the Soft Steel lineup,” stated John Bretza, Okuma Product Development Manager. “With the current lineup of ULTRA mono, INVISIBLE Fluorocarbon and SUPER HT, we have plans to expand into the fresh and saltwater markets all around the country, and make Soft Steel USA the go-to, superior brand for fishermen.
With a proven track record on the top boats in the industry such as The Intrepid, The Excel and The Tribute, and the backing of Okuma, Soft Steel is set to make a record run at giant fish.
Soft Steel USA will be distributed by Okuma Fishing Tackle out of Ontario California. For more information on Soft Steel USA, please visit www.softsteelusa.com or www.okumafishingusa.com.
At Okuma Fishing Tackle, we deliver more than just fishing gear. We deliver the motivation to hit the water, the energy to maintain focus, and the excitement that injects every cast with high expectations. The advanced materials, dynamic design, and commitment to longevity contained in each of our fishing reels, fishing rods, and rod and reel combos are not simply a means to an end. They are the foundation of a better and more complete fishing experience. Okuma Fishing Tackle was developed to inspire your passion for fishing, both on and off the water. Whether you fish for bass, trout, catfish, salmon/steelhead, striper, tuna, or marlin, when the sun rises tomorrow, a new opportunity will be born. Let’s make the most of it together.
Contact: Dave Brown